Iceland implements nationwide SlotGuru roll-out to drive greater Responsible Gambling

Press Release

Iceland implements nationwide SlotGuru roll-out to drive greater Responsible Gambling

London September, 2017

SlotGuru today announces that Iceland’s two Slot Machine operators, the University of Iceland (UIL) and Islandsspil, have combined forces to jointly deploy its unique slot database mobile application across Iceland.

The SlotGuru service provides key information, including volatility levels, on over 2,600 casino slot games directly to a players’ mobile phone.  Icelandic players will now better understand the likely impact of their gameplay choices before committing any money.

‘At UIL we believe that education and access to pertinent information are vital in enabling our players to make more responsible decisions when determining their gameplay choices,’ said Bryndis Hrafnkelsdóttir, CEO at UIL.

‘The ability to have such a wealth of information available to all players is a dramatic innovation that will help further our significant drive to promote and install a culture of Responsible Gambling throughout Iceland.’ added Magnus Snaebjornsson, Managing Director at Islandsspil.

‘The impact of volatility cannot be underestimated when determining the gaming experience of a player’ said Stuart Armstrong, Director & Founder at SlotGuru. ‘It is near impossible for a player to find this information and so they cannot make informed decisions about the right games for them to play. With SlotGuru, this situation is history. Everything they need to know is available to them whenever they need it, directly on their mobile device.’

SlotGuru will be available from all slot venues in Iceland in Autumn 2017.
For more information, please contact info@slotguru.net

About SlotGuru

SlotGuru provides a unique information service that enables casino operators to share key slot machine data with their customers. The SlotGuru service enables slots players to receive a wealth of pertinent information on Slot games, including the volatility of a game, directly to their mobile phone, helping them make more responsible & informed decisions on their game play choices.

About UIL

The University of Iceland Lottery (UIL)
is totally owned by the University of
Icelandand is run with the objective of generating funds for the construction of buildings and the acquisition of equipment for the university. Since its very foundation in 1933, the UIL has funded the construction of all the university’s buildings. The premises and equipment of the university are therefore not financed by the tax payer, but mainly by the UIL’s contributions to the University.

About Islandsspil

Íslandsspil, founded in 1972, is owned
and operated by the Icelandic Red Cross,
the Icelandic Search and Rescue Teams and the National Centre of Addiction Medicine. The objective of Íslandsspil is to generate funds for the owners, who all serve a major role in Icelandic society. Thus, social responsibility and responsible gaming is a great focus in Íslandsspil operation. 

Íslandsspil, a licence holder, operates Video Lottery Terminals.